Marker Creative| More out of your brand investment with digital guidelines

Great brands do not happen by chance, they are created through the frames of brand guidelines and managing your brand is equally important as designing your brand.

In search of the optimal solution
As a design agency, we spent years searching for a solution that would empower our customers to easily steer their brand assets.

We have seen and experienced various material bank solutions that too often offered nothing but complexity and poorly designed user interfaces. That was something that we were not excited to recommend to our customers.

What about PDF then? That is a nice steady format, but the main problem with PDF is that it is merely an interface and definitely not a resource for brand assets. We think that for managing brand assets efficiently, you need both.

So, we failed to find the most optimal solution and we decided to make it ourselves: a user friendly, well designed web interface. We also felt that practical tips that would help the user to better understand the brand guidelines and its terminology, would be a really longed-for addition.

Our solution in short

THE TARGET GROUPS

As traditional PDF guidelines are mostly addressed to branding professionals, designers, advertising agencies, printing houses and such, digital brand guidelines can have a broader audience. Much of this is due to downloadable assets, that can be utilized by digital developers and personnel, for example.

THE BENEFITS

Save resources
No more precious time consumed for searching for the right files or sending PDF guidelines. One URL makes a proper answer for almost any brand asset inquiry.

Always up-to-date
No more looking for the latest version. Digital brand guidelines will be up-to-date every time, everywhere and for every user.

Your brand core in one place
This is the foundation, the grand beginning of credible brand building. It will make sure your brand is seen the way it should be – always coherent.

THE FEATURES

Your guidelines, your brand
Our premium digital guidelines are always designed and developed to match your brand and will reflect it in every detail. It’s your colors, your typography, your images, your look & feel.

Easy downloads
Finding the right downloadable brand asset is easy, they are always close – not in far away directory. Also different end-users are considered with different .zip packages.

Digital components
No more building digital applications from scratch. Just accelarate your front-end development process by copying or downloading digital assets. It is also possible to merge your existing front-end living style guides as part of the digital brand guidelines.

Helping tips
Don’t know what a vector file is? Helping tips will tell and guide you along the way.

ADDITIONAL FEATURES

CMS
Because brand guidelines are handcrafted by professional designers, most often they need to be upgraded by professional designers as well. Due to this nature, our solution does not include a content management system by default. In case you feel that you need WordPress CMS to your digital brand guidelines, that can be arranged.

Our references

brand.fingrid.fi

Contact us

Jaakko Vanto

Designer, Toimitusjohtaja
+358 40 761 3008
jaakko.vanto@marker.fi