Great brands do not happen by chance, they are created through the frames of brand guidelines and managing your brand is equally important as designing your brand.
In search of the optimal solution
As a design agency, we spent years searching for a solution that would empower our customers to easily steer their brand assets.
We have seen and experienced various material bank solutions that too often offered nothing but complexity and poorly designed user interfaces. That was something that we were not excited to recommend to our customers.
What about PDF then? That is a nice steady format, but the main problem with PDF is that it is merely an interface and definitely not a resource for brand assets. We think that for managing brand assets efficiently, you need both.
So, we failed to find the most optimal solution and we decided to make it ourselves: a user friendly, well designed web interface. We also felt that practical tips that would help the user to better understand the brand guidelines and its terminology, would be a really longed-for addition.